2018 China (Wuhan) International Toy Industry Expo(TIE)
時間：2018年7月6-8日 地點：中國•武漢國際博覽中心
Date: July 6-8, 2018 Venue: Wuhan International Expo Center(WIEC), China
30000平方米，800展商，20000觀眾，免費參展
30,000 sq.m. 800 exhibitors 200,00 visitors
To Attend For Free
同期舉辦
中國(武漢)國際幼教產業博覽會
中國(武漢)國際電玩及游樂游藝展覽會
亞洲VR&AR博覽會
Concurrent Events
China (Wuhan) Int ‘l Preschool Education Industry Expo(Preschool Expo China)
China (Wuhan) Int ‘l Game and Amusement Fair(GAF)
Asia VR & AR Fair
主辦單位
亞太玩具企業聯合會
亞洲幼教企業聯合會
中國國際貿易促進委員會武漢市分會
廣東鴻威國際會展集團有限公司
Hosted by
Asia-Pacific Toy Enterprises Union
Asia Preschool Enterprises Union
China Council for the Promotion of International Trade Wuhan Sub-council
Guangdong Grandeur International Exhibition Group
承辦單位
武漢鴻威國博會展有限公司
Organized by
Wuhan Howee Co.,Ltd
【TIE 2018】
中國是世界上最大的玩具制造國，占全球的70%。隨著人們收入水平不斷提高，中國已成為玩具行業消費大國，促進了玩具行業的持續增長，據統計2017年中國玩具市場增長9.2%，達607億人民幣。
China being the biggest powerhouse in toy manufacturing, accounts for approximately 70% of the total output of toys. With strong consumption power, China witnesses a steady growth of toy industry. In 2017, its toy market saw a growth rate of 9.2% to 60.7 billion yuan.
國家衛生和計劃生育委員會預計，未來5年，每年的新生兒數量將在1750萬至2100萬之間。目前，中國約有2.26億14歲以下的兒童，隨著國家二胎政策的全面放開和人口紅利的增長，我國玩具市場將不斷擴大，由出口導向型轉變為擴大內銷市場。
In next fiver years China’s toy market will be expanded largely and shift its focus from export to domestic market seeing that China’s two-child policy is fully opening up and demographic dividend is rising.
為擴大玩具內銷市場，加強國內外企業間合作交流，由中國國際貿易促進委員會武漢市分會、亞太玩具企業聯合會和廣東鴻威國際會展集團有限公司主辦，武漢鴻威國博會展有限公司承辦的“2018中國(武漢)國際玩具博覽會”(簡稱TIE)定于2018年7月6日-8日在中國•武漢國際博覽中心舉行。本屆博覽會預計展覽面積30000平方米，展示產品涵蓋國內外名優玩具、幼教產品、幼教設施、教育機構。TIE是一個搭建行業信息交流，助力國內外企業開拓華中市場的平臺，為中部玩具市場發展帶來了新的機遇。同時武漢玩具展將與數百家專業媒體和網站合作，并融合時下新媒體營銷，進行全方位、立體化宣傳推廣，用專業的服務和清晰的定位，給廣大經銷商、代理商、商超、批發商等機構提供更專業的玩具產品和服務。
To enlarge the domestic market of toy and enhance communications among enterprises at home and abroad, 2018 China (Wuhan) International Toy Industry Expo(TIE2018) will be grandly opened during July 6-8, 2018 at Wuhan International Expo Center(WIEC), China. Spanning over an exhibition area of 30,000 square meters, TIE2018 will showcase a wide range of products, consisting of high-quality toys, preschool and kindergarten educational products, facilities and other education institutes, etc. TIE2018 pledges to create a platform for insiders to communicate, for enterprises at home and abroad to make global reach. Leveraging on global and overall promotion campaign, TIE2018 serves the best industry resources and products for the dealers, agents, wholesales , importers and exporters, etc.
【TIE展品范圍】 Exhibition Scope
益智類：動作及技巧游戲、3D拼圖、設計師玩具、多米諾骨牌、玻璃彈珠、兒童手工玩具、消閑及收藏品、仿真玩具、波子機、粘土/泥膠、撲克牌、砌圖、兒童編織玩具、兒童繪畫玩具、玩具印章、糖果玩具、膠囊玩具、玩具工具、旅行游戲、鐵線砌圖游戲、魔方、旋轉拼圖。
Puzzle game products: action games, 3D jigsaw puzzle, domino, glass marbles, handcraft toy, stimulation toy, clay, poker, painting board /craft /mat, toy stamp, candy toy, capsule toy, magic cube, etc.
魔術類：魔術/開玩笑玩具。
Magic products: magic products and prank products, etc.
模型及人偶類：玩具直升機/飛機、動物模型、玩具火車/鐵路、玩具人偶/裝飾、珍藏洋娃娃、金屬玩具、機械玩具火車、玩具賽車套裝、爬蟲模型、玩具船、模型玩具、木制玩具火車、模型汽車、模型火車、建筑模型、動漫模型及配件、模型及配件。
Models and dolls: toy helicopter, animal model figure toy, toy train/railway, dolls, metallic toys, ship toy, wooden toys, car models, animation models and kits, etc.
動作及野戰游戲類：玩具槍及武器、野戰保護裝備、軟彈氣槍配件、氣槍/軟氣槍、軍演游戲服裝。
Action and war games: toy guns and weapons, war game protective gear, airsoft and accessories, game costumes, etc.
【TIE同期活動】
1、玩具行業高峰論壇暨行業交流會議
2、2018中國(武漢)國際幼教產業博覽會
3、2018第五屆中國(武漢)國際電玩及游樂游藝展覽會
4、2018亞洲VR&AR博覽會
5、交流晚宴
Concurrent Events
1. Toy Industry Summit Forum & Interconnect Conference
2. 2018 China (Wuhan) Int’ l Preschool Education Industry Expo(Preschool Expo China)
3. 2018 China (Wuhan) Int’ l Kindergarten Game and Amusement Fair(GAF)
4. Asia VR & AR Fair2018
5. Dinner Banquet
【TIE觀眾組織】
1、玩具代理商、經銷商、批發商、貿易公司、采購辦事處等;
2、玩具店、母嬰店、購物中心、百貨商場、超市、大賣場等;
3、親子中心、早教機構、幼兒園、學校、教育機構等;
4、玩具生產商、品牌商、授權商、服務機構、設計師等;
5、有意進軍玩具行業的投資商、加盟商、網絡經銷商、招標單位等。
Target Visitor
1. Agents, dealers, wholesales, trade companies, procurement offices of toy sector, etc;
2. Toy stores, maternal-kid stores, shopping malls, department stores, supermarkets, etc;
3. Parent-child centers, preschool education institutions, kindergartens, schools, etc;
4. Toy manufacturers, brands, franchisers, service agencies, designers; etc;
5. Investors, franchisees, online dealers, sponsors of toy market, etc.
【TIE宣傳推廣】
1、專業 Call Center 團隊，全年呼叫宣傳，手機短信SMS推送，微信推送;
2、國際協作：40多家國際協會、商會、政府機構、媒體、展會合作，進行廣泛的宣傳推廣;
3、硬廣告: 100多家雜志、報刊或其它平面媒體以廣告互換、有償廣告等方式合作推廣;
4、新聞消息: 在各雜志、報刊、網站上不間斷地發布2000條以上展會最新進展及相關信息;
5、深度報道: 就展會重大進展、重要內容及重要參觀商、參展商等特別消息進行深度報道;
6、專題節目: 通過電視臺電臺、專業平面媒體、行業網站進行專題報道;
7、展覽快訊: 展會前制作3期展覽快訊，郵寄給廣大參展商及采購商;
8、電子函件: 制作電子邀請函、電子快訊、電子請柬廣泛發布50萬條email;
9、視聽媒體：通過50家以上電視臺、電臺等以廣告或新聞報道的方式宣傳;
10、戶外廣告：通過站牌、彩旗、氣球、拱門、燈箱等戶外廣告媒體進行推廣;
11、新聞會議：召開新聞發布會，邀請廣大媒體報道展會的最新狀況和動態;
12、新聞轉載：允許并鼓動其它媒體、網站等轉發展會相關消息和內容;
13、門票：前后印刷100000張，通過各種渠道廣泛邀請客商前來參觀;
14、邀請函：先后兩次印刷4萬份彩色邀請函，通過郵寄及展會派送等方式邀請展商及觀眾;
15、展會簡報：5萬份簡報，與展覽快訊類似，更簡單快速地將展會訊息傳遞出去。
1. Experienced Call Center to have one-to-one invitation for exhibitors and visitors;
2. More than 40 international associations, chambers, governments, media to have global campaign;
3. Over 100 media, newspapers, to have barter exchange or other ads for promotion;
4. More than 2,000 latest updates and exhibition info publicized on leading magazines, newspapers and other media;
5. Follow-up reports for exhibition updates, exhibitors and visitors;
6. Special coverage on televisions, printed media and professional portals;
7. Exhibition flashes to be sent for exhibitors and visitor buyers;
8. E-version of invitation letter, newsletters, and other updates will be sent;
9. More than 50 media including televisions, radio stations in good relationship;
10. Roll-up, arch door, and other outdoor ads will be used for promotion;
11. Press conference will be conducted for latest info of the show;
12. News and updates of exhibition are shared and republished by other media partners;
13. More than 100,000 tickets are sent for visitors across the globe;
14. More than 40,000 colored invitation letters are sent for target exhibitors and visitors;
15. Over 50,000 newsletters are sent regularly;
【TIE聯系方式】
地 址：武漢市漢陽區鸚鵡大道619號國博中心B3商務區
總 機：86-027-84611828
網 址：www.zgtie.com
Contact Us
Guangdong Grandeur International Exhibition Group/Guangzhou Honest Exhibition Co.,Ltd
Add: Room 301, No. 7, the First Street of Kehui Jingu, No.100 of Kexue Avenue, Science City, Luogang District, Guangzhou
Website: www.zgtie.com
Tel: +86-0 27-84611828
